Family owned business specialising in all things fishing! We have many top brands including Penn, Shimano, Abu, Daiwa, Okuma and Kilwell. Darryn has been in the fishing industry for over 20 years and has local knowledge of the Rotorua fishing spots and surrounding areas. We service and repair all makes of rods and reels. We also have a range of Led Lenser torches and headlamps. Call in today for a great selection, great prices, great service and awesome advice!